How to Launch an NFT Project

About This Class

Launch Your Collection

Learn the skills, software, and knowledge needed to launch an NFT collection

Launch Your Collection

Marketing Your Projects

Analyze successful NFT marketing strategies with case studies of successful NFT collections

Marketing Your Projects

Navigate the Community

Learn the unspoken rules of the Web3 community and how you can build your “1,000 True Fans”

Navigate the Community

Build Your Dream Team

Discover the key members of any successful NFT project and who you need on your team

Build Your Dream Team

Assess NFT Projects

Spot the red flags early and know as a discerning investor when an NFT collection has potential

Assess NFT Projects

Form Your Community

Build a following before your collection launches, while creating the community culture you want

Form Your Community

Class Curriculum

01Introduction to the NFT space

This module will give you an overview of the terms and platforms within the NFT space that will provide the context you need before you enter.


The basic terms you need to know

Introduction to the platforms you need to know

02Introduction to the NFT Community

In this section, learn about the different kinds of NFT projects out there and learn about what makes a project good, bad, or great and how to evaluate whether new and upcoming projects are worth investing in.

About The NFT Community

The Jobs In The space

What Are The Different Kinds Of NFT Projects, Platforms & Networks?

03The landscape-evaluating what makes a good or bad project

In this section, learn about the different kinds of NFT projects out there and learn about what makes a project good, bad, or great and how to evaluate whether new and upcoming projects are worth investing in.

How to evaluate a project?

Evaluation of existing projects: Boss Beauties, Doodles, Nemus

What makes a project bad?

04Projects Zeneca has invested in

In this section, Zeneca will discuss more long-term questions about the space- such as the future of NFT projects, which type of collections he thinks will have longevity and why, and will discuss which projects he’s personally invested in and why.

The Future of NFT projects

Projects Zeneca has Invested In And Why

What are the resources involved in NFT Launches

05Pre-Launch: Where do you start?

Learn about everything you need to know to start building your own NFT project: from understanding the different types of projects, to knowing different platforms and software you can use, to designing your mission statment and building your team.

Where & How Do You Start?

Define your Why

The Marketing

Minting your NFT

06Pre-Launch: The Platforms you can use to mint your NFT

What if you do not have the resources to hire a full-blown team? Can you still launch a project end-to-end. Learn about 2 platforms that allow you to launch your project end-to-end in a scaleable way, with minimal starting capital.

Walkthrough of Platform 1

Walkthrough of Platform 2

07Launch: How To Executing A Good launch

Now that you have your team and project in place, how do you prepare for a successful launch? Learn about how to market your project, build your first 1,000 True Fans or followers and how to tap on your community.

How to do the roadmapping

How to build a launch strategy

Thoughts on influencer marketing

08Post-Launch: What Do I Do?

Now that you have launched, this is where the real work starts. Learn how to evaluate the strength of your launch and how to make the project your full-time income or job.

What happens after launch

How to evaluate your launch

The branding

How to make a living

09Bonus Section

On this day, Zeneca will answer important remaining questions about the space before you prepare to listen to the NFT project pitches.

Bonus Section: Question & Answer

10Graduate & Pitch

Today is the day you GRADUATE and, together with your classmates, pitch your very first NFT project and get validation from your class community (and potential first customers!)

About Zeneca


Hi! I’m Zeneca, a lifetime learner, an NFT analyst, investor, and adviser. I’ve been involved in the NFT space since early 2021, and being a part of this movement is one of the best decisions I’ve ever made. I’ve watched NFT collections form and fail, while seeing others become a new pop culture movement. I’ve analyzed projects from both groups and formed strategies to predict which new projects will fail – and which ones will succeed. I’ve learned how to spot red flags that indicate a scam, and how to spot signs of potential in others. And now, I want to share what I’ve learned. If you’re an artist looking to launch your own NFT collection, an investor who wants to know the signs of a good project, or are interested in learning about the possible careers this space offers, I’ll cover all of that and so much more. Let’s get started!

How do community subscriptions work?

I’m relatively new to NFTs, is this class suitable for beginners?

Do I have to understand crypto in order to take this class?

Are there other things I need to pay for as part of this class?

Will Zeneca teach this class live?

What happens if I want to cancel my subscription?

Ben Yu

How To Launch An NFT Project

with Zeneca

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