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Content strategy is fundamentally different to content creation; before we learn what it takes to turn data into actionable insights, we need to understand and break the first lock - your audience. It is CRITICAL to understand WHO your audience is. This will be your guiding light and north star to how you strategize your content and channel.
How to understand the YouTube Playing Field
How to truly understand your audience (ft. Mark Harrison live channel audit)
How to find golden video topics that grow your channel
How to validate your avatar to grow your audience and avoid the data overload
Learn to make sense of your YouTube data, how to optimize your content and channel, and how to better serve your audience.
How to be the channel your audience visits first
YouTube Analytics - Making data-driven decisions that grow your channel
How to keep moving forward
Framework to clearly define your channel and its focus
Worksheet to define your ideal viewer
Summary of YouTube Analytics definitions and how to turn data into insight