Hi, I’m Jason Cruz. I am a global content strategist for one of the largest energy companies in the world. Prior to this role, I was a business development director and communications strategist for the biggest data agency in Southeast Asia. I started my career with one of the country’s most renowned and most awarded creative advertising agencies. In less than eight years, I moved up from social media manager to become the head of digital strategy and lead for social marketing for eleven of the agency's Asia-Pacific offices. I have worked on nearly 200 brand campaigns and am a key player in some of the most culture-changing work from the marketing industry. I’m a teacher at heart and a recognized educator, corporate trainer, and international speaker.I believe that owners of MSMEs should not have to deal with the challenges of growing their business on their own. That’s why I’ve decided to launch an accessible live class tailor-fit to the digital marketing needs of small business owners. In this 1.5 hour session, we will tackle how to define your unique value proposition, ideal customer profile, and the importance of brand consistency.