How Brands Should Enter The Metaverse And NFT Space
1.5h video per day + 2 live sessions
CLASS START DATE
LEARN HOW TO CREATE A
Branded Metaverse or NFT Project
for your company or clients
“Extremely switched on, innovative, sharp and street smart. Trust me, you wanna have him on your team.”
“One of the 10 Metaverse experts you should know”
Werben & Verkaufen (W&V)
GERMANY'S LEADING MAGAZINE FOR MARKETING & DIGITAL COMMUNICATIONS
“Diego is one of these rare talents who knows his craft.”
Birgit Geiberger Boersma
GLOBAL HEAD OF PRODUCT UX AT IKEA
Discover The Potential For Your Brand In The Space
Get insights into how Fortune 500 brands but also web3 native projects successfully entered the Metaverse and NFT space.
How To Bring Your Brand Into The Metaverse
Identify the potential, key metrics, best practices, and strategies to achieve success when launching your Metaverse project.
How To Use NFTs To Grow Your Brand
Learn about the opportunities NFTs present for your brand through interviews with brand leaders and case studies.
Strategies & Frameworks To Launch Your Project
Use the same step-by-step guides, frameworks, worksheets, and checklists as Diego to plan your brand’s project.
How To Build Community
Learn how to grow, connect, and build relationships with your consumers in ways that were never possible before.
How To Increase Your Reach With Web3
Take advantage of the early stage of the new Internet and position your brand at the forefront of this revolution.
Community to Build Your Metaverse/NFT Network
Get live sessions with classmates, group chats, and the chance to join a Metaverse launch party.
Frameworks to Build an Actionable Project Plan
Lifetime access to resources, checklists and frameworks to help you build your first project.
Feedback from experts to improve your pitch
Get LIVE feedback on your work and pitch your project ideas to Metaverse experts.
Featuring Interviews With
Metaverse and NFT strategist and advisor
Gm! I'm Diego Borgo, a Metaverse and NFT strategist and advisor. I help Fortune 500 brands and Web3-native projects enter and succeed in this new space.In my past (Web2) life, I spent over 8 years playing consultant to many brands and helped them with their Digital Marketing strategies.I have been in Blockchain since 2017, and have spent more than a year collecting, building, advising and delivering NFT projects and Metaverse strategies for global brands and Web3 founders.I'm a tactical, hands-on worker and have gotten my hands dirty launching many projects with big brands. I value people's time and money – so if you are ready to take the next step into the Metaverse and NFT space with your brand, company or clients and have zero tolerance for bullsh*t and self-proclaimed experts – this is the class to start with, and now's the time to do it.
Business-Owners Looking to Grow Online
You want to expand your reach, improve your marketing plan and prep your business for the future.
Consultants or Agencies Looking to Grow Clients
You want to feel more confident pitching Web3 project ideas to new clients & retain existing ones.
An Employee or Brand looking to create impact
You need frameworks and guidance on how to take advantage of the Metaverse & NFT's potential.
Virtual Meet on Zoom
Virtual Meet on Zoom
“The Metaverse” is a bit of an ambiguous concept. Diego will tell you his experience, and correct some misconceptions that you or your brand might have towards entering the space. He will uncover it’s crazy potential, and highlight some examples of how brands and customers are already taking advantage of it.
Meet Diego Borgo
Basic Web3 Terms: What’s a “Metaverse”?
The potential for brands in the Metaverse
Diego will cover history of NFTs and how they became a pop culture movement in an unprecedented way. You’ll also learn about the different kinds of NFTs, common misconceptions about them and more importantly: you’ll go over case studies of big brands like Nike and Stella Artois who have launched successful NFTs.
What are NFTs?
The Different Kinds of NFTs
What are the most important distribution channels for NFTs?
Big brands that have launched NFT projects (and how)
The importance of NFTs for brands
How to use NFTs to build community and connect better with your audience
How to enhance brand storytelling and exposure with NFTs
How NFTs can create new revenue streams for your brand
Learn the 5 strategic hurdles that most brands face when entering the Metaverse space – and how you can tackle them. You’ll also learn what makes a strategy effective and what metrics can help you define success (because we all have KPIs to meet!).
How to get over common hurdles as a new brand in the space
Case study: Woodies - How to tackle sustainability & climate change through NFTs
Interview with Max Camperetto, Web3 Studio Co-Founder at Salesforce
Case study: Party Degenertates – How to be authentic and relevant to the community by giving experiences money can’t buy
Interview with Oliver Scherenberg, Founder of SCHERENBERG LEGAL & LICENSING
Get ready to be taken through a killer framework that’s been tried, tested and playbooked over several brands and their Metaverse and NFT launches. After that, you’ll repurpose and apply this framework to your own brand as you launch into the Metaverse.
The 3 Pillar framework used by top brands
How to set S.M.A.R.T goals for your project
The 10-step execution framework to launch your project
Interview with Tim Walther, Metaverse & NFT at the Volkswagen Group
This phase is all about execution using Diego’s step-by-step process for how to launch a successful campaign in the Metaverse and NFT space. With this guide, your brand can create incredible exposure, and build partnerships between projects and brands.
5 key concepts to know before launching your Metaverse project
10 important steps to consider when building your launch strategy
Launching a successful campaign
How to develop a community around your project
Interview with Andre Costa, Director Of Growth At Media.Monks
Even if the launch goes well, there’s still more to be done. In fact, this is when the real work begins! Brands need to show their customers that they made the right decision to trust their brand after the launch. If you don’t, you risk losing the ability to build natively and authentically in the space, and you can lose the trust and loyalty of your buyers.
A complete post-launch checklist
Reasons why many projects fail after launching, and how to avoid it
How to retain success and build NFT communities
Exclusive interview with NFT expert, Zeneca, on building NFT communities
On this day, you’ll take what you’ve learnt and actually put it into practice! As your final project for this class, prepare a Metaverse or NFT project for your brand and pitch it to your classmates.
An A to Z of Web3
Your Project Launch Plan Template
Your Complete Post-Launch Checklist
Learn how to create a branded Metaverse or NFT project for your company or clients
Start and graduate together with other classmates
Get lifetime access to all learning content and build your Web3 network for life
with Ben Yu
Launch NFT Projects
Get Into Crypto
with Ben Yu