How to Become a Great F*cking Filmmaker


2 Weeks

5 active days



1 Epic Video

With Expert Trainers

Dan Mace

Message From Me

Hey bru! I’m Dan Mace. If my name sounds somewhat familiar, that’s probably because you’ve seen my YouTube videos like my ‘Seeing Sounds’ series, where I remake songs by using everyday objects to record the sounds. For instance, I once played The Weeknd’s ‘Blinding Lights’ with bricks and Justin Bieber’s ‘Peaches’ with...peaches.Back when I was a young creative (I’m still creative but maybe not so young anymore), I really struggled with finding my voice and translating my ideas through visual storytelling. So, I understand how that feels. Since then, together with my team, I've built a YouTube channel with over 35 million views and have made short films and commercials that won multiple awards at Cannes Lion, 1.4 Director Showcase, and the African Cristal Festival Grand Prix. Now that I’ve been in the industry for 10 years, I’m so keen to share all those lessons with other creative minds!To be clear, this is NOT a technical editing course (that is definitely something you can find on YouTube). But I’m going to show you what you CAN’T find for free: a deconstruction of my creative thought process - starting from the ideation phase until the final edit.By the end of it, you’ll have a much clearer picture of how to go about improving your creative process and, ultimately, become a great f*cking filmmaker.Don't forget: You're AWESOME, bru! See you on the inside.

What You’ll Create

An Epic Commercial

Create a one-minute commercial like you never thought you could

An Epic Commercial

Commercials From Past Classes

Class Samples

Life Advice From Dan Mace

Who is Dan Mace

Diegetic & Non-Diegetic Sounds

Diegetic & Non-Diegetic Sounds

How I Come Up With Ideas


Class Schedule

2 Live Sessions
Meet your classmates

UTC Timezone

Virtual Meet on Zoom


UTC Timezone

Virtual Meet on Zoom

01Welcome, Bru!

I break down what to expect, and what you need for this course. I go into my experience from starting out as an unknown creator, to being discovered by Casey Neistat. This break led me to creating award-winning ads and founding JOE Films. I'll also share key mistakes I learned along the way, so you don't have make the same mistakes I did.

How I Found My Voice In Filmmaking

02How I Found My Voice

This day includes a step-by-step breakdown of my creative thought process, and how you can use it when you make videos. This isn't just editing — this is where your creative style will shine. We'll go into what it takes to make a great commercial, and how to tell a story even if you don't have all the tools usually used to make a video (and make it great).

Making A Great Commercial

Telling A Story With No Footage

03Making Good Choices

No footage? No problem, bru! I’ll talk about what I did to solve this problem (and I still got 2 million views), meaning you'll never have to deal with this problem again. Making a good video despite your circumstances is all about choices, and I'll teach you how to make the best ones to be the best filmmaker you can be.

Making Good Choices In Film

Dan Mace Answers 9 Questions

04Practice Time!

Take the lessons you’ve learnt and inspiration you’ve gleaned to begin working on your epic ad! You have a ton of resources available to get you started. Remember to reach out to your classmates and facilitator if you have any questions.

5 Resources

Sample Brand Outreach Email

Dan's Standard Shotlist for 'Seeing Sounds'

List of Stock Libraries

Dan Mace’s Gear List

Instructions On Dumping Footage & File Sorting

3 Exercises

Pre-Production Checklist

My Idea Book

The Final Assignment

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Nas Academy Experience

An online class like no other

Join goal oriented classmates

Every class has limited number of students to keep the learning experience great. Start by attending a Zoom session getting to know your facilitators and peers through a WhatsApp group.


About Me

Dan Mace

Dan Mace


Some people know me as Dan the Director. I’m an award-winning filmmaker, YouTuber, and founder of JOE Films. Over my 10-year career in the industry, I’ve directed large-scale commercials, music videos, documentaries, and short films. My YouTube channel has grown to over 770,000 subscribers with over 35 million views.

Does Dan teach the live sessions himself?

Will I have access to the video recording once the course is over?

Will I get a Certificate, as proof of my learning?

Dan Mace

Become a Better Filmmaker

with Dan Mace

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