Badass Business Bootcamp: Become A Badass At Work
or learn at your own pace
CLASS START DATE
7 Days of Video Lessons
Pre-recorded video lessons from Bozoma will drop every day. Watch at your own pace!
My 7 Secret Weapons
These are proven tools that will transform your career, from basic to badass.
Make Badass Friends
Be part of a community you can network with and get support from.
Access to Resources
You will have the best trainers and guides to kickstart your badass journey.
Meet Inspiring Leaders
Connect with other successful badasses in tech, media and finance during the bi-monthly Q&A sessions.
You did all this work so show off your achievement with proof that you are now a badass!
Someone Who Knows How to Create Their Own Personal Brand
Someone Who Has Mentors and Allies at Work For Support
Someone Who Knows How to Negotiate a Raise And Get Paid More
Bozoma Saint John
Chief Marketing Officer
The Badass Workshop
I’m Bozoma Saint John, a business executive with a resume worthy of the Harvard University case study that's been written about my career. I'm the former Chief Marketing Officer at Netflix; the Chief Marketing Officer at Endeavor (UFC, Miss Universe, IMG, WME etc), the Chief Brand Officer at Uber, the Head of Global Consumer Marketing at Apple Music & iTunes, and the Head of Music and Entertainment Marketing at PepsiCo – after a decade as a brand manager across the portfolio of beverages at the CPG giant; but it all started as the assitant to Spike Lee at his advertising agency, SpikeDDB 20 years ago.I've learned a lot through hard knocks, but I wish someone would've given me some shortcuts and hacks to make the journey to the top a tad bit easier and more productive. I definitely would have really appreciated it. My goal is to help impart some of these lessons to a new generation of business leaders like you... so you can be even better!
“The coolest person to ever go onstage at an Apple event. Put her in charge of everything, please.”
BUZZFEED STAFF WRITER
“Larger-than-life... One ofthe few in the businessworld who’s become aname themselves beyond the company they work for.”
“A breath of fresh air in the corporate world.”
Pre-Recorded Videos: Business Bootcamp Blueprint
Virtual Meet on Zoom
Virtual Meet on Zoom
Are you feeling like the odd one out at work? Do you feel constantly passed over for promotions? Do you feel like you cannot be yourself at the workplace? In this lesson, you’ll learn how to develop more self-awareness at work and how to find your “badass quotient”- i.e. that which makes you unique, and how you can develop it.
Finding your badassness
“Until the lion learns how to write, every story will glorify the hunter.” This African proverb resonates with many in their careers. The truth is that if you don’t learn to tell your story or advocate for yourself, someone else’ story will become and remain the narrative. This module is all about identifying your career goals and learning how you can advocate for yourself to reach those goals.
How to talk about yourself
How to identify your goal
Let’s face it, you're not going to achieve your goals by yourself. A good recommendation someone put in for you at the executive table can be a career-defining moment for you. In this section, you will learn how to give others the tools to advocate for you, and how to help others to help you enter rooms you can't normally step into.
How to find mentors
How to find allies through your peers
In this module, we're going to build on the sturdy ecosystem of people ready to be your champions; and now we’re going to teach you the systems and processes you can set in place to make your journey to badassery as intentional and efficient as possible.
What is an urgent life?
Improving your workflow
Setting up a healthy balance and boundaries at work
As someone with over 20 years of marketing under my belt, I know the importance of messaging and positioning. In this section, you’ll learn how to position your new, badass self to the wider world. I’ll teach you how to write your own elevator pitch, and accompany that with very practical examples of how to write your profile on social media.
How do I talk about myself in a non-cringey way?
What makes a good social media description?
One of the most frequent questions I get asked is, 'How to negotiate for the raise?' In this section, you'll not only learn key principles behind negotiating your pay raise, but we'll provide you with real case studies and tangible steps for how to craft that email, or have that conversation with your boss.
My Golden 3 Rules
How to craft your message: case studies
You can be good at your job, or you can be gamechanging so that you create space, opportunity and hope for others after you. The former will create mobility, while the latter will create a legacy. In this section, I talk about how you can navigate your career without a blueprint but then lay a path to change the game for others who come after you.
How to navigate work without a blueprint
Your purpose in this work
Your journey to badassery does not end with this bootcamp. It continues, and we’re with you as questions continue to arise. Signing up for the bootcamp will give you access to bi-monthly talks with other badasses who’ve made incredible moves in their career in tech, finance, media or other industries and have changed the game too.
Am I a Badass?
Advocating for Yourself
Building Allies at Work
Building Your Personal Brand
Get That Money, Honey
How to Be a Gamechanger
Realize your potential and activate your own destiny in life and at work
Discover your strengths and learn to use themto your advantage
Join a thriving community ofdedicated badasses