Singapore is one of the safest countries in the world, with a reported 94% of residents feeling safe when walking alone at night. This is an outstanding national accomplishment and it’s all because of the work done by officers in the Singapore Police Force (SPF).
Community police officers are essential to crime prevention and deterrence, as they continuously keep the community updated on the latest crime trends. An active approach towards building trust and involving the community in combating crime is one of the key components to the SPF’s policing strategy.
In recent years, the SPF has seen a concerning rise in the number of victims who are falling prey to various kinds of online scams.
25 participants from the Singapore Police Force enrolled in Nas Academy’s 5-day “Create Your First Video” course, where we focused on teaching the following core skills:
These are some of the key ingredients from the Nas Daily Method for publishing successful videos on the internet.
The content topic was customized (“Scams”) to ensure:
Ultimately, the content creation skills are transferable to any number of topics.
By the end of the course, we saw strong results from all 25 participants.
The community officers had successfully executed on each step of the end-to-end creation process and created their very first video to demonstrate their new video making and content creation skills.
Having equipped officers with the training they need to create and publish engaging video content on social media, the SPF will be able to reach more residents and create awareness faster than ever before – especially for topics, such as scams, that would otherwise be considered boring to the general public.
These outcomes align with the SPF’s commitment to becoming a modern Force for the Nation and making Singapore the safest place in the world. Remaining relevant and effective in today’s digital world is central to this mission.
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