Liza Koshy is an American actor and YouTube personality. In the last few years, the 25 year old has become one of YouTube’s biggest stars, earning her a spot on Forbes’ 30 Under 30 list in 2019. As of 2021, Liza Koshy’s net worth is estimated to be $6 million.
Born Elizabeth Shaila Koshy, Liza started her career on Vine in 2013 and then proceeded to create her YouTube channel in 2015. With two YouTube channels up her sleeve, Liza currently boasts of over 24 million subscribers on the platform… and her journey is just getting started.
Those who primarily follow traditional media outlets may not be familiar with the name “Liza Koshy,” and yet, this 23-year-old has managed to grow a massive following on social media. Liza is one of the few YouTube stars who is getting serious recognition for her significant accomplishments and rise to success.
Born on March 31, 1996, in Houston, Texas, Liza is of half-Caucasian and half-Indian descent, and has two older sisters. She attended Lamar High School, and after graduating in 2014, she went on to study business marketing at the University of Houston. But Liza was only there for a year before deciding to move to Los Angeles.
Like many other social media stars at the time, Liza got her start on the now non-existent video hosting platform, Vine. Just months after the app’s launch in 2013, Liza started shooting six-second videos using only her smartphone.
Soon, her comic timing and camera skills developed, and she started using cutaway shots to create skits and visual gags. Her videos appealed to her younger audience, which grew to 7 million followers on the platform. But Liza wanted to go beyond Vine’s short clips. By this time, she was getting used to creating videos and believed she could make longer-form content.
So she transferred her popularity onto YouTube by creating a channel in July 2015, where she began posting weekly.
She introduced herself as “Liza the little brown girl” (her mother is white, her father is Indian) and expanded her range of characters. Her most famous YouTube character is Jet Packinski, but there is also Helga, a bespectacled, frazzled foreigner, and Carlos Q, a macho, Hispanic man.
While Koshy may still be on the rise when it comes to reaching people who are not as connected on social media, she certainly has come a long way from her early days of making quirky Vine videos.
Her followers loved her. She reached one million subscribers in March 2016, and in 2017, she became the fastest person ever to reach 10 million subscribers on YouTube, and now has over a billion views on the platform.
While most of her content is light-hearted, Liza has a huge following and uses that influence to inform and talk about important messages. Her increasing popularity led to her interviewing President Obama for a get-out-the-vote initiative in 2016. She also partnered with Girls Opportunity Alliance alongside Michelle Obama, which provides financial, emotional, and material support for young girls in high school and middle school.
As Liza started growing on YouTube, her business expanded as well. In 2016, she created a second YouTube channel for more one-off videos that don’t feature regular activities or characters.
Videos on this channel include Liza’s reactions to watching her own old, cringeworthy vines (19 million views) or reacting to teens watching her videos (17 million views); the subsidiary channel has an additional 7.3 million subscribers and gets around 1.5 million views per video on average, earning her an estimated $13,000 per video and drastically increasing her net worth.
With an expanding YouTube empire, Liza secured several traditional TV roles that added to her popularity and net worth. In 2017, she became a host for MTV’s resurrected TRL (Total Request Live), scored a role in Hulu’s drama “Freakish,” and nabbed a part in Tyler Perry’s “Boo! A Madea Halloween.” She was also hired as the face of Nickelodeon’s “Double Dare” reboot.
In 2018 she created, produced, and starred in her own YouTube Originals series, “Liza on Demand”, an American comedy series that follows Liza as a “tasker” who completes odd jobs around Los Angeles. This cemented Liza as a top YouTube influencer who could not only create amazing content, but also be an educator for people looking to learn how to crack the content creation code on social media.
One of her high-profile gigs includes being Vogue’s official Met Gala red carpet host for two years in a row – a feat no other social media creator had achieved before.
Among other awards, Liza also received the Teen Choice Award for Female Web Star in 2017 and 2018, and Nickelodeon’s Kids’ Choice Award for Favorite Funny YouTube Creator in 2018.
Koshy’s impact is so meaningful that TIME magazine named her one of the 25 most influential people on the Internet, an honor that places her on the list alongside politicians like Alexandria Ocasio Cortez and rap superstar Cardi B. This designation is a sign that Koshy’s popularity is set to grow and expand to new audiences.
In addition to YouTube, Liza has a mass following on Instagram, Twitter, and TikTok, contributing to her evergrowing net worth. Here is a breakdown of the number of followers she has on each social media platform to date:
Although Liza recently joined TikTok, she has already made it to Neoreach’s Top 20 TikTok Creators list.
Through being part of the YouTube Partnership Programme, Liza earns $3-10 per 1,000 views on each video. Her main channel, Liza Koshy, receives roughly 33 million views per month, increasing her net worth by roughly $130,000 a month in ad revenue. All in all, Liza makes roughly $1.5 million, annually, from her main channel.
Her second channel, Liza Koshy Too, receives around 6 million views per month earning her around $260,000 a year in revenue. Between her two channels, Liza Koshy earns $1.7 million dollars a year on YouTube. It’s no wonder Liza has one of the top 10 YouTube channels!
With Liza’s number of subscribers and views, it is estimated that she makes roughly $3,600 per day from advertisements and subscriber views.
In addition to her YouTube ad revenue, a substantial portion of Liza’s income comes from paid sponsorships (Nike, AT&T, Calvin Klein, etc.) and her shows on YouTube Premium. She also became a brand ambassador for C’est Moi in 2019, a clean skincare and makeup company, and later launched her signature line of cosmetics on their platform.
With her sheer hard work, talent, and platform knowledge, Liza Koshy has managed to move beyond social media and explore other avenues to generate an income while simultaneously adding to her net worth. In fact, Liza’s career path can help her followers learn from her beyond the norms of a typical learning experience.
Liza is considered the queen of social media. She’s active with her posts, strives to make refreshing content that viewers love to watch, and always stays relevant and true to what she believes in.
She has all the means to add an additional revenue stream to her portfolio by launching an online course to teach her followers on how to gain confidence on social media and in real life, just as she has done. Not to mention how an opportunity like this could significantly increase her already-impressive net worth.
This is one of the many benefits to being a part of the creator economy – a powerful landscape that is run by creators, educators, and students alike.
From Vine creator to a major YouTube star, racking up millions of followers and billions of views with each video, Liza also knows how to inspire creators just like her. She could share her knowledge and expertise with those that are looking to start their social media journey or even those who are looking to be more confident on camera – all while creating impactful videos herself that reach diverse audiences around the globe.
Creators like Liza are in the perfect position to create their own online educational courses that can solely focus on social media humor, creating impactful content, or even being a confident interviewer.
A dynamic and interactive learning experience from an already-established, top YouTube influencer like Liza would be extremely beneficial for anybody looking to pursue a similar career. And at Nas Academy, we provide exactly that!
We go beyond the realm of traditional education at Nas Academy and look at adding value to your learning experience through partnering with successful creators to teach courses in their respective fields. Someone like Liza checks all the boxes for a creator who can not only teach you the ins and outs of creating social media content, but who can also help you generate a steady income under their guidance. In turn, starting their own Academy will help them further increase their net worth and online presence.
This way, people can learn from the world’s most credible creators through an inclusive learning experience – it’s a win-win!
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