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Lele Pons’ Net Worth: Her Journey To Social Media Domination

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Team Nas Academy

03 Sep · 5 mins read

Lele Pons is a Venezuelan-American YouTuber, singer, model, comedian, and actress. She is known for her self-deprecating skits on Vine and YouTube. As of 2021, Lele Pons’ net worth is estimated to be $3 million.

Her most popular Vines featured slapstick comedy that appealed to high school students and pre-teens. Before the platform shut down in 2016, Lele was the most-followed and most-looped individual on Vine.

Lele Pons’ Net Worth: $3 MILLION


Lele Pons smiling to the camera

Who Is Lele Pons?

Lele Pons was born Eleonora “Lele” Pons Maronese in Caracas, Venezuela. Her dad Luis Pons was an architect, and her mother Anna Maronese was a paediatrician. 

She moved to the United States at the age of five and was raised in Miami, Florida. She graduated from Miami Country Day School in 2015 and, shortly after graduating, she moved to Los Angeles, California to pursue a career in comedy.

In high school, Lele trained as a classical opera singer. Around the same time, a friend showed her a new app called Vine, where she could create six-second videos on her phone. Little did she know, it would become her full time career and win her the award for “Choice Viner” in 2016. 

How Did Lele Pons Find Success?

After Vine was taken offline, many famous Viners lost their fame – but Lele was determined to keep sharing her videos with the world. She diversified her reach and branched out to YouTube, where she started shooting longer skits.

In 2015, Lele created her own YouTube channel and started posting hilarious videos that youngsters connected with immediately. She’s always loved dancing, and regularly posts choreographed group dance skits for her channel.

Today, she boasts over 17 million subscribers on YouTube, and her videos have been watched 4 billion times – making YouTube a significant contributor to Lele Pons net worth overall – it’s no wonder she’s one of the most-followed creators on the platform  today. 

The YouTuber  also stars in The Secret Life of Lele Pons, a YouTube Originals docuseries where she talks about her lifelong battle with obsessive-compulsive disorder (OCD), ADHD, dyslexia, and Tourette syndrome. Lele has expressed how her OCD has impacted her career in ways that are positive, because now she is obsessed with hard work and making videos. 

Lele Pons with the spotify background

She also hosts her own Spotify-exclusive podcast titled Best Kept Secrets with Lele Pons. The show features calls and conversations from anonymous viewers that showcase their own vulnerable experiences and stories.

Lele cares about politics and partakes in projects that attempt to raise awareness for world issues, such as Hurricane Maria’s devastating effect on Puerto Rico. She credits her success to her team and has also used her platform to bring attention to the Venezuelan economic and social crisis.

By sharing her views on world problems and expressing her mental health struggles so openly, she’s already started to become a leader and teacher for other creators who face similar illnesses, and who aren’t educated on world issues. Already, she’s been showing a sense of leadership and guidance within her content, making her more relatable and successful overall.

The distance between Lele Pons  real self and her on-camera self has grown in recent years. She has evolved from a 16-year-old high school student creating videos about how to skip class, to one of the biggest entertainers on social media today.

How Did She Make Her First Few Millions?

Lele became the first person to reach a billion loops on Vine in 2014, and has helped popularize the phrase “Do it for the Vine” – a catchphrase to live one’s life knowing that events should be captured for the sake of sharing them on social media as entertainment. She focused on creating funny videos aimed at high school students, with common topics ranging from awkward teenage issues to romance.

Lele Pons net worth got a significant boost from her first sponsored deal in 2013 with  MTV. Three years later, she landed a book deal and debuted her first novel, Surviving High School, which was autobiographical in nature.

Lele Pons sitting on the floor

She was named one of Time magazine’s Most Influential Teens in 2015, and then made the 30 Most Influential People on the Internet list in 2016 – joining Caitlyn Jenner, Kanye West, and Donald Trump. And with her long list of accolades, Lele continues to proudly assert her Latina roots. 

In 2016, Lele had 11.1 million followers and hit 8.4 billion loops on Vine, making her the most looped person on the platform. Her increasing popularity meant a ton of new, creative avenues that opened up for her, and new ways to increase her net worth. That same year, Pons also starred in the comedy film We Love You, which was released via YouTube Red.

After moving to LA, Lele started building a presence in wider circles as her audience grew. She caught the attention of TV executives and appeared in the first episode of MTV’s horror TV series, Scream, in which she was the season’s first victim. Since then, she has starred in a number of music videos, including “Havana” by Camila Cabello, and “Downtown” by Anitta and J Balvin. She also partnered with the Black Eyed Peas on their track, “Hit It,” which also features Saweetie. 

Lele went on to sign a global recording contract with the Universal Music Group. She also released her English-language debut and her first country song with the Jake Owen duet “Señorita” from his album, Greetings from Jake.  

Before then, in 2017, she walked the runway for high-fashion designer Dolce & Gabbana and was subsequently invited to join the official judge’s panel for the annual Miss Universe pageant. 

Forbes also put Lele eighth on its list of the Top Influencers of 2017, and she was also included in Forbes’ coveted “30 Under 30” lists under the “Entertainment,” “Immigrants,” and “Youngest” categories. 

Lele has carved out an additional revenue stream as an event host, after her success in presenting the red carpet segment at the 2019 Billboard Music Awards.

How Much Does Lele Earn Through Social Media?

As of 2021, Lele Pons earns a reported $5.5 million yearly from her YouTube channel alone, which adds an estimated revenue of around $15,000 per day to her net worth. Her channel has accumulated over 4 billion views so far, and is growing at a rate of 7,000 new subscribers each day.

Lele Pons Infographic

On Instagram, Lele has over 45 million followers and charges a reported $142,800 per post, making her one of the highest-paid stars on the platform. In addition to Instagram and YouTube, Lele has also dominated TikTok with her 23.7 million followers and 432.1 million likes. With less than half the followers of Dixie D’Amelio on the platform, Lele has an impressive net worth by comparison.

Lele has also created sponsored video content with some top brands like Google, Tinder, the “Dragon City” video game, and Budweiser. She even appeared in the American fast-food chain, Jack in the Box’s, marketing campaign – while simultaneously landing a brand ambassadorship role with CoverGirl. All of these deals have substantially added to Lele Pons’ net worth, making her a highly bankable social media celebrity.

Thanks to her increasing popularity, Lele has also partnered with EyeBuyDirect – one of the leading online retail businesses dealing with prescription eyewear. This exclusive partnership undoubtedly boosts Lele Pons net worth significantly as she receives a portion of the sales.

Over the years, Lele has also boosted her net worth successfully by cementing her name as a singer and artist. She recorded a Spanish-language pop single, Celoso (“Jealous”), that reached triple platinum status for Latin music on the American music charts. The official Celoso music video has reached over 354 million views on YouTube.

Lele’s Income From Online Courses

Lele has proven that as a creator, you can use the creator economy to build a sizable net worth, all while contributing to its growth and success for other creators down the line. While Lele Pons net worth has grown largely through sponsorship deals and her YouTube channel, she could substantially add to that net worth even further, by turning her content creation knowledge into a structured learning experience. 

As a creator who has gone from being the most followed on Vine to becoming an actor, all while dealing with mental illness, Lele has managed to always keep her content fresh and relevant. This is one of the major reasons her audience has consistently remained interested in knowing what she will do next. Through her ability to always be ahead of the creator game, Lele has the skills and abilities to create a valuable online course that will help other people become talented creators just like her. 

She could share her take on how to stay on trend as a creator and keep moving forward in one’s creator journey – despite any and all barriers. This could not only help aspiring creators, but also show businesses how they can continue to use their content to diversify their brands reach.

Lele has proved time and again how important it is to engage with your followers, and how trying different avenues of content creation can help you resonate with a larger audience. Opening up a cohort-based, interactive learning experience would be the perfect next step to help her reach new audiences, boost her online presence, and support the creator economy as a whole – all while generating a potential 6 or 7 figures in extra revenue, and taking her net worth to new heights

Becoming an educator, and making your knowledge of social media and how platforms work accessible to the world, can prove to be an advantage to you and everybody around you. Not only that, with Lele’s struggles with mental health, she can also educate her followers on how to push through what’s holding them back in life, and find great success in doing what they love. 

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