Charli D’Amelio is an American social media star from Norwalk, Connecticut. She was a high school sophomore who had been into competitive dancing for over 10 years before joining the popular video-sharing app TikTok in 2019. She would regularly post short videos of her dance routines and eventually became the first TikToker to hit both 50 million and 100 million followers in 2020.
This helped her earn various sponsorship deals, endorsements, and TV appearances. Charli D’Amelio’s net worth is estimated to be $8 million.
Before finding fame on TikTok, Charli and her family were fairly well off. Her father Marc D’Amelio is the founder of Level 4 Collective – a wholesale multiline showroom and sales agency for many top fashion brands. He also had an unsuccessful political career; running for the Connecticut State Senate in 2018. Her mother Heidi D’Amelio was once a model and personal trainer.
Charli’s older sister Dixie D’Amelio was about to go to college but later opted to become a content creator too. Currently, the entire D’Amelio family is active on TikTok with a combined total of 192.2 million followers.
Charli downloaded TikTok in May 2019 after her friends had urged her to do so. Her first video featured her lip syncing alongside a friend. She would initially post videos horizontally in order to show off her dance moves. But later, started adapting more to the platform while filming herself dancing in ordinary spaces like her bedroom.
Two months later, she posted her first viral content, a side-by-side video with another TikTok content creator (@move_with_joy) in which she followed the latter’s easy-to-learn dance steps. The video got more than two million views, and Charli reached 100,000 followers by August 2019. A few months later, she hit 5 million followers.
Her success is largely attributed to timing. TikTok had started becoming popular by mid-2019 and since most kids were on summer vacation, that meant, more content was being consumed than created during this time.
Charli’s videos were also algorithmic gold because of the content itself – as most TikTokers at the time posted either lip-syncing or humorous videos. So in terms of originality, her dance videos stood out right from the start. Being a discovery-based app, each piece of content on TikTok that receives engagement boosts the algorithm, ultimately ending up on the “For You Page” which gets the most traffic.
Charli’s approachability also made her a safe recommendation for a wider demographic, leading to higher engagement across a broad spectrum of audience. This included the users for which TikTok did not have much information on. As her popularity on TikTok soared, there were also a ton of memes and backlash videos that followed – which only further fueled her success as a master content creator.
Charli had organized her first meet-and-greet in November 2019 – a paid event taking place in Connecticut with VIP tickets being sold for $100. She ended up raising $7,000 for charity at the event.
That same month, she was invited by Bebe Rexha to join her on stage as she opened for the Jonas Brothers at the Barclays Center in Brooklyn. It was around this time that the D’Amelio family decided to sell their Norwalk residence for $914,000 and move to the West Coast.
In December 2019, both Charli and Dixie moved into “The Hype House” – a content house run by some of TikTok’s most famous creators.
The collective, consisting of 21 content creators, leveraged their stardom to run an account on TikTok with the #hypehouse hashtag gaining more than 363.2 million views in less than a month.
Shortly after, the entire D’Amelio family signed with the talent agency UTA to work on a number of projects including podcasts, books, TV, endorsements, and digital content. This led to Charli’s animated feature film debut in 2019, when she voiced Tinker in “StarDog and TurboCat.” She eventually landed several other media projects and became the first TikTok content creator to appear in a Super Bowl commercial for Sabra Hummus – earning her $1 million.
Charli reportedly gets paid an estimated $25,000-$50,000 for every TikTok video, and that number can even go up to $100,000 for some videos. She has an average engagement rate of 5.3% with close to 120 million followers and 9.6 billion likes. Her various endorsements on TikTok include a deal with Hollister, which helped the jeans brand rack up 2.5 billion views on the video-sharing platform in less than a week.
She also collaborates with several brands on Instagram to create sponsored ads that can earn her anywhere between $27,000 to $45,000.
For instance, her tie-up with Dunkin’ Donuts was born as a result of her unsponsored posts that had given the brand 294 million free video impressions on TikTok. This ultimately led to the launch of a latte called ‘The Charli’ – fans were invited to create an Insta-worthy post drinking the cold brew and using the hashtag #CharliXDunkinContest.
But apart from TikTok and Instagram, Charli also makes money on another major social media platform – YouTube. Currently, with 9.53 million subscribers, she gets an average of 350,000 views per day from different sources. This generates an estimated ad revenue of over $1,800 per day which can add up to $650,000 a year from ads only.
According to a report published by Forbes in August 2020, Charli was the second highest-earning TikTok star of the year with her total earnings revealed to be $4 million – just behind Addison Rae.
Charli further diversified her income by launching her own line of accessories with the jewelry brand Pura Vida. The unique selection of bracelets called the “Charli D’Amelio Pack” sell for $45 and contain her popular phrase “all smiles here” printed on the metal.
The D’Amelio sisters also teamed up with Orosa Beauty for a limited-edition nail polish collection called ‘Coastal Craze’ starting from $16 and going up to $48. In the next few months, she’d manage to score additional lucrative deals with EOS cosmetics and beauty brand Morphe.
On her 16th birthday, Charli decided to release her own line of branded merchandise to celebrate. This included a simple limited-edition hoodie that sold for $60; it was adorned with a drawing of her wearing glasses and a party hat.
Eventually, this paved the way for a whole selection of Charli D’Amelio hoodies and sweatshirts being sold on Amazon – the world’s largest online retailer.
In December 2020, she announced the release of a memoir titled ‘Essentially Charli: The Ultimate Guide To Keeping It Real.’ The book was released through Abrams Books for $16.99 and detailed her experiences growing up as a TikTok star. In the same month, she made her foray into finance by signing on as an early investor in a banking-based app called Step Mobile; this was her first startup investment as a content creator.
Moving further beyond the TikTok platform, the whole D’Amelio clan have signed a major deal with the streaming platform Hulu. The deal involves an upcoming 8-part reality series that will give fans an insight into the lives of the world’s most-followed TikToker and her family. This should easily help the 17-year-old content creator transition into the entertainment world and generate newer revenue streams in the future.
Charli is making moves beyond the world of social media and the possibilities are endless for this young creator. But one thing is clear: Charli D’Amelio has successfully tapped into the power of knowledge-sharing within her online community. During her rise to fame, she collaborated with The Hype House TikTokers and also drew inspiration from smaller creators worldwide to create her viral videos.
Armed with her insider perspective on TikTok stardom, Charli is now in the perfect position to create her own online course to teach aspiring creators. All of her applied skills and first-hand industry experience would translate undeniably well into a dynamic and interactive cohort learning experience – as more people learn new things in new ways.
However, it’s surprising to see that she has not tapped into this market yet. She is, after all, a master at content creation and highly intuitive when it comes to what her audience wants to see. And while people once followed Charli for her entertaining TikTok dances, they will soon want to learn from her knowledge instead – if they don’t already.
Simply put, there isn’t a university degree that can compete with the production quality and real-life applications of a reputable creator’s content. And Charli has the opportunity to take her net worth into double digits by starting up her own Academy.
But if it were that easy, the Charli D’Amelio Academy would already exist. It’s hard for content creators to figure out exactly what type of course to create and how to best deliver it. Which is why we’ve built Nas Academy. We’re here to drive the creator economy forward and help turn creators into teachers.
We want creators to focus on sharing their knowledge, while we build the tools that help them reach audiences around the world. And we want to ensure that people learn from the world’s most credible teachers, while creating an inclusive learning experience for all – unlike anything you’ve experienced before.
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