It’s no secret that TikTok is the place to be if you want to build a following online – and Addison Rae is all the proof you need. Since starting her TikTok creator journey in 2019, Addison Rae’s net worth has grown to an estimated $5 million.
How did a 19-year-old, small-town dancer turn into an internet sensation with a 3-million dollar mansion, over 80 million followers on TikTok, and a multi-million dollar net worth in less than 2 years?
Let’s find out.
Addison Rae Easterling is a 20-year-old TikTok star, born and raised in Louisiana, USA. As a kid, she would travel around the country as a competitive dancer, but settled on pursuing a career in Broadcast Journalism at LSU – until she discovered TikTok, that is.
Addison began posting choreographed dances to hit songs on TikTok back in the summer of 2019, and by October 27 of that year, she had already amassed 1 million followers in a few months.
Since then, she’s decided to pursue her career as a content creator full time.
Addison Rae’s net worth grew dramatically in almost no time, all from a simple decision to download TikTok in July 2019. Her friends were all over the app and putting her in their videos, and even the kids Addison babysat were on it. She knew the platform was gaining popularity, and she thought she would try it out before going to college that September – just assuming that everyone there was going to be on it too.
In an interview with People magazine, Addison described how her first post on the platform was a funny video of her dad during a family vacation, and it only ended up getting 1 like. She decided to delete the video and was about to give up on the platform, not seeing what the big deal was.
But, before she did, she decided to try making one more video just to see what would happen.
So, she recorded herself doing a simple choreographed, lip-synched dance, as a joke. The video landed her 15 likes and, at this point, she thought she was getting to understand the platform a little bit better. Then, her second post had grown to 90,000 likes overnight. Her videos started gaining traction and going viral.
By the time she had 1 million followers, not too long thereafter, she started getting approached by brands, and her career officially started taking off. And it wasn’t long before Addison Rae’s net worth started taking off too.
She kept building her following on other social platforms and within a couple months, Addison shared her first sponsored post with Fashion Nova. It wasn’t long after this that she realized she was onto something great. She quit school, moved to Los Angeles, and committed to her career as a full-time content creator.
Once she moved to LA, she got involved with the “Hype House”, a group of 14 popular content creators, and started building her social circle with Dixie D’Amelio and several other well-known creators in the industry. This, no doubt, helped boost her presence even more – but Addison described how the ultimate goal of the house was to simply do what they were all passionate about: creating.
“It’s just really about content…[l]ike, bringing each other up. It really doesn’t even matter about the followers in the house. It’s more just making content together, doing what we love to do.”
The TikTok star has dipped into many different platforms, industries, and brands to build herself as a creator online. She’s built millions of followers across TikTok, Instagram, and YouTube that have all contributed to her massive net worth.
Addison Rae’s TikTok account has 82.8 million followers, and she’s estimated to be making anywhere from $49,080 – $81,801 per TikTok post. As for Addison Rae’s YouTube channel, she has gained over 138 million views and 4.72 million subscribers – earning her anywhere between $587 – $9,400 a month. And finally, on Instagram, where she has 39 million followers, she’s most likely making over $155,000 per sponsored post – in fact, her latest brand deal back in July 2021 with American Eagle, brought in around $673,761 in Media Impact Value on TikTok.
You can see why Addison is considered one of the richest, most successful social media influencers and TikTok stars out there. According to Forbes, she was the top earning TikTok influencer in 2020 with her $5 million net worth – landing her even above Charli D’Amelio. It’s hard to believe that Addison Rae’s net worth was higher than even the most-followed TikToker, but social media monetization is not only about follower count.
Addison has worked with countless brands like Daniel Wellington and Reebok, which is estimated to have accounted for almost two-thirds of her income in 2020. But she has also notably worked with Spotify, L’Oreal, and countless other big brands as well.
Addison Rae’s TikTok success seemed to have happened almost overnight – but keeping that success has taken more than just posting dance videos. Since TikTok, Addison has diversified her involvement in the creator economy beyond simple dance videos on the platform. She now has a podcast with her mom, she sells her own merchandise, and has just launched a makeup brand last year, Item Beauty, that became available at Sephora this past month.
Oh – and she’s also a singer and an actress, too.
Addison is starting to use her status in the creator economy to help her slide into the arts and entertainment business as well. She just released her very own single, “Obsessed,” earlier this March, and landed her first role in the Netflix feature: “He’s All That,” set to come out this month.
Clearly, over the past 2 years, Addison has done what many strive to do over their entire lifetimes. How? She knows how the creator economy works, and she’s playing all of her cards right.
She started out by creating and continued to create what her audience found interesting. She was authentic – her personality is bubbly and enthusiastic. She’s passionate, she creates non-stop. She listens to her target market, and she keeps expanding and growing, and finding new ways to connect with audiences.
She’s kept very active over the past 2 years, partnering with brands, and she made the decision to relocate to the one place she knew would get her the most exposure: LA.
She hits low points, of course. She doubted whether or not all of the work and effort was worth it. But she never let that stop her.
“There’s so many times that I’ve been like, ‘This is a lot, maybe it’s mentally challenging,’ and then wanting to give up…But then I remember that I got where I am today, and that I should take every opportunity I can to just accomplish everything that I dreamed of.”
But the key element we can all learn from Addison’s success is that she jumped on a rising platform at the right time, and created the right content, for the right audience.
From then on, everything started falling into place. She was fortunate enough to have relentless support from all of her friends and family throughout the process too. And having support from people closest to us, as creators, can be dramatically underestimated when it comes to how fast and smoothly we transition into working in the creator economy. Sometimes, they are all we have to fall back on when we hit the inevitable mental exhaustion that social media causes.
Not to mention, Addison also got support and associated herself with other creators, brands and public figures like with the Hype House and even with the Kardashians to help her grow. She signed with a manager at WME and took brand collaboration opportunities to focus on doing what she loved: creating content. And with this willingness to work with others, she built the credibility and authority to live off of her own work, and decide her next steps.
These relationships and getting support from other creators (when Mariah Carey ‘liked’ Addison’s video that one time) creates an ideal opportunity for any rising star to get even more credibility and recognition. And that’s often what creators will turn to do once they’ve found their success: help other creators find their own.
As Addison’s feature film is launching and her makeup brand has appeared in Sephora, there’s pretty solid evidence that Addison Rae’s net worth is only going to keep climbing as she taps into other industries.
Because once you “make it” as a content creator (as Addison did), it’s important to diversify to stay relevant and active. This creates ample opportunities for revenue and getting recognition for your brand. She experienced the benefit of having support from people above her in the public eye, and it’s only natural and expected that she, too, will provide the same opportunities for people and creators who look up to her now. And becoming an educator is a lucrative avenue to do precisely that.
Addison Rae’s TikTok journey is unique, just as every creator’s success story is. Everyone has experienced different journeys and approached their craft in various ways to get to where they are today. As creators, taking this experience and teaching what you have learned is an amazing way to still keep yourself relevant, and keep that authentic, genuine connection with those who support your brand.
Every creator has a different story, they have different ways of approaching their craft, and teaching what you have learned is an amazing way to still keep yourself relevant, and keep that authentic, genuine connection with those who support your brand.
And at Nas Academy, we’re here to empower creators to go even further, by expanding their opportunities through education. Although Addison is currently earning $0 from online courses, she stands to boost her annual income with an additional six figures by launching her own Academy.
As many of the creators here at Nas Academy have done, we might even see Addison Rae turning to education to give back to her fans after this short, but extremely successful, ride to the top of the influencer charts.
If you want to learn how you too can become the next big TikTok sensation, check out one of Nas Academy’s latest courses with Mingweirock: “How To Crush It On TikTok.” In this course, you will get insider tips on how he grew his following to over 18 million, and how you can create viral content and make money as a TikTok creator too.
Or, if you’re already crushing it and ready to start your own Academy in a few simple steps, let’s get your virtual classroom set up today.